eBook

Culture 2.0: Leveraging Culture for Breakthrough Results

Discover how building open dialogue, universal accountability, and psychological safety can transform culture into a competitive advantage. Learn practical strategies leaders can use to drive execution, spark innovation, and create high-performing teams that thrive in today’s fast-changing environment.

This eBook explores how organisations can move beyond compliance-driven cultures to cultivate agile, team-based models that deliver both flawless execution and breakthrough innovation. Drawing on research from Google, Deloitte, and Crucial Learning, it highlights the cultural norms that consistently predict team success:
- Open Dialogue – Team members feel empowered to raise concerns, share ideas, and challenge assumptions to improve performance.
- Universal Accountability – Colleagues hold each other accountable, regardless of role or seniority.
- Psychological Safety – A foundation of trust where employees feel safe to speak up, admit mistakes, and collaborate without fear.

You’ll also learn five proven strategies leaders can use to embed these values into their culture: making the business case, building essential skills, starting with a universal value, empowering leaders, and leveraging the Six Sources of Influence™.

Real-world case studies, from healthcare to mining, show how organisations that adopt these principles see measurable gains in safety, engagement, and performance.

To learn more about how your organisation can benefit from Crucial Conversations®, Crucial Accountability®, and Crucial Influence™ training, click the links below:
👉 Crucial Conversations for Mastering Dialogue
👉 Crucial Conversations for Accountability
👉 Crucial Influence

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