Elevate Team Performance
Improve understanding, trust, connection and overall team dynamics with Crucial Teams, a course built on the Strength Deployment Inventory® (SDI®).
Tackling your team challenges head on
Turn friction into connection with deeper insight into what drives behaviour.
When diverse personalities come together, even small misunderstandings can grow into major roadblocks. Crucial Teams uses the SDI® assessment to reveal each person’s core motives and communication preferences, helping teams understand where clashes occur and how to work better together.
- Reduce workplace friction by recognising and valuing different personalities
- Use SDI results to address root causes of miscommunication, not just surface behaviours
- Foster more respectful and productive working relationships
Psychological safety fuels team innovation and retention.
Create a workplace where people feel safe to speak up, contribute, and collaborate. Psychological safety fuels team innovation and retention. Crucial Teams improves this by helping team members interpret each other’s actions through a more generous lens, using insights from the SDI® platform. When people understand the intention behind behaviour, trust grows.
- Increase speaking up and participation in meetings and collaborative sessions
- Use SDI® insights to reduce misinterpretation and defensiveness, and improve trust and transparency across teams
- Enable more open and honest communication to build a team culture where all members feel heard and respected
Transform persistent issues into constructive conversations.
Unspoken tensions and recurring conflict can derail team performance. Crucial Teams helps participants recognise conflict triggers using the SDI® conflict sequence, which outlines how individuals respond under stress, and how to reset conversations before they escalate.
- Understand how different conflict styles impact team dynamics
- Use SDI® to identify and manage personal and team conflict styles -resolve underlying issues rather than avoiding or escalating them
- Shift conflict from combative to collaborative - promote a culture of openness and mutual accountability
Strengthen team unity by seeing differences as strengths.
Geographical separation, functional silos, and personality differences can limit collaboration. Crucial Teams helps teams see beyond surface-level roles by exploring SDI® motivational value systems, revealing the value each person brings and how to connect across differences.
- Break down communication barriers between departments or team members
- Use SDI® team insights to align around common goals while appreciating individual differences
- Build stronger cross-functional and remote team collaboration
Unlock higher performance through stronger relationships.
Teams don’t just need talent - they need trust and cohesion. Crucial Teams uses SDI® to uncover what drives each team member, helping people appreciate and leverage different strengths. The result? Teams that communicate more effectively, manage conflict better, and achieve more together.
- Apply SDI® insights to unlock individual and collective strengths, and improve decision-making, problem-solving, and collaboration
- Boost team morale and engagement
- Lay the foundation for sustained high performance
From Insight to Application
Crucial Teams goes beyond surface-level team building by using the scientifically validated SDI® to uncover what truly motivates your people, how they navigate conflict, and how to collaborate more effectively. Built on decades of social science research and over five million assessments, the SDI® offers more than personality insights - it provides a practical foundation for stronger working relationships.
Crucial Teams pairs the powerful insights from the SDI® with practical skills, helping teammates transform personality differences into performance advantages, improving how they work together.
Learning that changes team behaviours and performance
Collaboration
Understand and apply different working styles to reduce friction and improve collaboration.
Teamwork
Gain an understanding of different working styles and motives, and leverage differences for better collaboration.
Unity
Build team unity by appreciating individual differences while aligning around shared goals.
Culture and Engagement
Foster an environment where diverse perspectives are valued, improving engagement and team culture.
Relationships
Strengthen workplace relationships by learning how to better interpret and respond to different personalities.
Trust
Build lasting trust through deeper understanding of others’ positive motives and intentions.
Self-Awareness
Gain insight into your own motives, strengths, and conflict triggers - and how they affect team dynamics.
Psychological Safety
Create a team environment where differences are seen as strengths, encouraging people to speak up and participate.
Perception of Others
Learn to see personality differences as valuable perspectives rather than problems to solve.
Free Download: Better Relationships, Better Results
Build the skills that make teams thrive.
This practical eBook introduces key skills from the Crucial Teams® course - designed to help you turn workplace friction into trust, collaboration, and high performance. Based on social science and behavioural research, it explores what truly drives team success: the strength of the relationships between team members.
- Learn how to reduce defensiveness and resolve conflict by better understanding others’ motives
- Discover how to communicate with more empathy, curiosity, and respect - even in high-pressure situations
Download the eBook and take the first step toward building a high-performing team.
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Frequently asked questions
How many people can attend at once?
Crucial Teams works best with 6–20 participants. This allows for meaningful group interaction and personalised facilitation. Larger teams may be split into separate sessions.
Do participants receive materials or ongoing support?
Yes. Each participant receives a learner guide, access to the SDI Platform, a team model card, and a certificate of completion. After the course, they also receive six weeks of tips, tools, and video content to help embed the learning.
What’s the difference between Crucial Teams and taking the SDI assessment alone?
The SDI assessment offers powerful individual insights. Crucial Teams builds on those insights with structured, team-based learning, application, and practice - making it ideal for improving how teams work together.
Can the course be tailored to our organisation or team needs?
Yes. While the core curriculum is consistent, the delivery can be adapted to align with your team’s goals, size, and context. We’ll work with you to ensure it meets your outcomes.
How long is the course, and how is it delivered?
Crucial Teams is delivered as a one-day, in-person or virtual workshop. It includes individual and team-based activities, group discussions, and reflection exercises - all facilitated by a certified Crucial Teams trainer.
What is the Strength Deployment Inventory (SDI), and how does it fit into the course?
The SDI is a personality and relationship assessment that helps people understand their core motives, strengths, and conflict triggers. Crucial Teams is built on the SDI and uses it as a foundation for building stronger team relationships and collaboration.
Who is Crucial Teams designed for?
Crucial Teams is ideal for any group working toward a shared goal, including intact or cross-functional teams looking to build trust and improve collaboration, new or forming teams (e.g. project-based teams) aiming to set a strong foundation, leaders and team members wanting to improve psychological safety and reduce friction, or organisations experiencing communication breakdowns or persistent team challenges. It’s most effective when experienced by team members who work together regularly.
