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Helping leaders drive lasting behaviour change
Build the skills leaders need to influence behaviour by understanding what drives action, removing barriers to change, and applying evidence-based strategies that lead to sustained improvements in performance, safety, and culture.
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Outcomes that turn influence into action
What you will learn
When behaviour doesn’t change, it’s rarely about effort or intent alone
The Six Sources of Influence highlight the multiple forces shaping behaviour; from motivation and ability to social norms and systems.
This short snapshot tool helps leaders build insight into what’s influencing behaviour right now. It provides a clear view of where influence is coming from, where it may be missing, and which factors are most at play, before jumping to solutions.
Learning formats
Best for: Teams or organisations wanting to build influence and leadership capability, a shared approach to behaviour change, and the ability to embed evidence-based influence strategies at scale.
How it works:
- Delivered onsite in-person or live virtually
- 1 day training
- Tailored to your organisation’s context and real workplace scenarios
- Suitable for intact teams or cohorts across the organisation
- Facilitated by a Crucial Dimensions Trainer, or
- Option to train your own internal trainer to deliver the program ongoing
Best for: Individuals or small groups who want to build leadership skills without organising an in-house program, or organisations looking to assess the training before a wider rollout.
How it works:
- Live, facilitator-led virtual sessions
- 1 day training
- Delivered by a Crucial Dimensions Trainer
- Open enrolment with participants from different organisations
- Ideal for sending one or a small number of staff
Become a Certified Trainer for your organisation
Our train the trainer certification option provides a scalable, contextual and cost effective approach to embed Crucial Conversations capability across your organisation.
Tackling your organisational challenges head on
Transform resistance into engagement during change.
In today's rapidly evolving business landscapes across Australia and New Zealand, implementing organisational change can be challenging. Crucial Influence training equips leaders with a powerful model to identify vital behaviours, diagnose barriers to change, and leverage multiple sources of influence to drive sustainable transformation.
- Increase success rate of all change management initiatives
- Reduce employee resistance to change
- Enhance organisational agility and adaptability
- Build the influencing skills of leaders
Create a proactive safety mindset across all levels of your organisation.
Despite strong regulations, workplace safety remains a critical concern in many Australian and New Zealand industries. Crucial Influence training provides leaders with influence tools to identify and reinforce vital safety behaviours, creating a culture where safety is everyone's responsibility.
- Reduce workplace accidents and injuries
- Increase employee participation in safety initiatives
- Improve compliance with safety regulations and procedures
Bridge cultural gaps to lead effectively in diverse workplaces.
The Crucial Influence leadership course teaches leaders to identify the vital behaviours that drive success in multicultural environments. By recognising crucial moments where cultural differences can make or break outcomes, leaders learn to strategically apply the six sources of influence model.
- Elevate team performance through culturally intelligent leadership
- Improve skills in applying the six sources of influence to overcome cultural barriers and drive positive change in diverse teams
- Enhance ability to identify and leverage crucial moments in cross-cultural interactions, leading to more effective leadership interventions
Transform disengagement into motivated, high-performing teams.
Employee engagement is a persistent challenge for many organisations. Crucial Influence empowers leaders to identify the root causes of disengagement and apply a comprehensive strategy to boost motivation, capability, and productivity across their teams.
- Increase employee motivation and job satisfaction
- Improve team performance and productivity
- Reduce turnover and associated costs
Create a culture that embraces change and drives innovation through influential leadership.
Innovation is key for long-term success in any competitive market. Crucial Influence training equips leaders to be better change managers, with strategies to drive creativity and agility. By identifying vital behaviours that spark innovation, recognising crucial moments for adaptive decision-making, and leveraging the six sources of influence, leaders can foster an environment where new ideas thrive and teams readily embrace change.
- Accelerate development of an innovation-driven culture through strategic application of influence techniques
- Enhance team agility and responsiveness to market changes, powered by leaders skills in identifying and capitalising on crucial moments
- Increase success rate of change initiatives and innovative projects through systematic use of the six sources of influence model
- Develop better change management strategies with Crucial Influence skills
Learning outcomes
Clarify measurable results
Identify results you want and how you will measure progress.
Identify vital behaviours
Identify what two or three behaviours people should do and when they should do them.
Diagnose why change seems impossible
Use the Six Sources of Influence to address existing barriers to change.
Connect to values
Increase personal motivation by linking behaviours to values.
Invest in deliberate practice
Invest in training and practice so people have the skills to do the vital behaviours—even when difficult to do so.
Encourage
Harness praise and peer pressure to encourage and hold each other accountable.
Provide assistance
Ensure help from leaders and mentors is readily available when people need it.
Reward with care
Reward those who exhibit the vital behaviours—but do so sparingly.
Change the environment
Ensure tools, processes, and spaces are conducive to doing the vital behaviours.
Bestselling Leadership Guide
The New York Times bestseller Crucial Influence serves as the cornerstone for this training, offering essential tools to inspire meaningful, lasting change in any environment. By applying the proven strategies from the book, individuals will learn to lead and motivate others while nurturing a cooperative and results-oriented culture.
- Discover methods for encouraging positive behaviour shifts without relying solely on your authority.
- Gain tools to create a shared vision, empowering others to contribute to lasting outcomes.
Take the next step—download the first chapter to start enhancing your leadership influence!
Join an upcoming public course
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Let’s talk about what would work best for your organisation
A short conversation helps us understand your context and recommend the right delivery approach for your people.
Frequently asked questions
What is Crucial Influence training?
Crucial Influence training focuses on equipping leaders with evidence-based skills to implement sustainable change within their organisations. The program builds influencing skills and transforms the approach to leadership and behaviour change, enabling participants to drive meaningful and lasting improvements across various organisational challenges, such as employee engagement, workplace safety, and cross-cultural leadership.
What will I learn?
The training will teach you how to:
- Identify and measure the vital behaviours that drive successful change
- Diagnose barriers to change using the Six Sources of Influence model
- Enhance workplace safety culture and employee engagement
- Foster innovation and adaptability within your team
- Connect behaviours to personal values to increase motivation and commitment
- Utilise strategies for providing support, encouraging accountability, and rewarding positive behaviours
How long is the training and how much does it cost?
The Crucial Influence training is a one-day course.
The investment for the course is $790 excl. GST per participant.
Do you offer face-to-face and online training options?
Yes, we offer both face-to-face and virtual training options. Participants can join our regular public courses or arrange for in-house training tailored to the specific needs of their organisation.
Do you offer customised training for my industry?
Yes, we provide customised training solutions tailored to meet the specific needs of any industry. Our expert team collaborates with you to develop a training plan that addresses the unique challenges faced by your organisation.
Can we train our own staff to run the course?
Yes, organisations can train their own staff to run the course by certifying internal leaders and employees as trainers. This enables organisations to implement the training effectively and customise it to fit their specific culture and requirements.
